Mahendra Singh Dhoni has been onboarded as a Brand Ambassador for Citroen. Here is what he says.
Citroën has made a significant announcement, appointing Mahendra Singh Dhoni, the legendary cricketer, as its brand ambassador in India. This move marks Dhoni’s debut innings with Citroën, as he is set to feature prominently in an upcoming campaign by the brand.
Shishir Mishra, the Brand Director of Citroën India, expressed immense excitement about this new partnership, stating, “We are very excited to welcome Mahendra Singh Dhoni into the Citroën family. His ability to constantly evolve and innovate has made him the most dependable captain in Indian history. We believe that our association with one of India’s finest cricketers, Dhoni, will go a long way in reinforcing our commitment to the Indian market. His humility and dedication to excellence align perfectly with our brand’s ideology, while our shared commitment to sustainability and shaping the future of mobility strengthens our connection.”
Here’s What MS Dhoni Say about Citroen:
MSD, known for his calm and composed demeanor both on and off the cricket field, expressed his excitement about the collaboration, saying, “As a passionate automobile enthusiast, I am elated to join forces with the French iconic brand Citroën, renowned the world over for its innovation and engineering prowess.”
He further added, “The Brand shares my commitment to electric mobility and sustainable solutions and like me, focuses on doing what really matters. Citroën’s philosophy of truly understanding customer needs and making meaningful innovations resonates deeply with me. I am thrilled to embark on this journey with Citroën, contributing to their legacy of 100+ years of innovation and excellence while driving towards a better, more sustainable future.”
This partnership between Citroën and Captain Cool is not only a strategic move but also a testament to their shared values of innovation, excellence, and sustainability. With Dhoni’s mass appeal and Citroën’s reputation for innovation, this collaboration is poised to significantly impact the Indian market.
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