Mahindra Marazzo sun-down after 6 year after struggling for sales.
Mahindra Marazzo Discontinued after six years due to disappointing sales. Launched in September 2018, the Marazzo was priced between Rs 9.99 lakh and 13.90 lakh, available in four trims and with 7- and 8-seater configurations. Despite its features, it struggled to compete with rivals like the Maruti Ertiga, XL6, and Kia Carens.
Key Highlights of Mahindra Marazzo Discontinuation
- Production End: Planned within the next two months.
- Sales Performance: Average of 34 units sold per month in the last five months.
- Engine and Features: Sole 123hp diesel engine with a manual transmission.
- Market Impact: Mahindra will become an SUV-only carmaker.
- Future Plans: Focus on launching the Thar 5-door and XUV700-based EV.
Mahindra Marazzo: A Look Back
Sales Performance
The Marazzo’s sales journey started strong but declined significantly over the years. The table below highlights the monthly sales from 2018 to 2024.
Decline in Sales
Over the last five months, the Marazzo sold an average of 34 units per month, while competitors like the Maruti Ertiga and Kia Carens averaged 14,495 and 4,412 units, respectively. The COVID-19 pandemic further impacted sales, and even upgrading to BS6 Phase 2 norms didn’t help.
Why Mahindra Marazzo Discontinued?
- Underperformance: The 123hp, 300Nm 1.5-litre diesel engine paired with a 6-speed manual was often criticized for being underpowered, especially when fully loaded.
- Unique but Unwanted: The Marazzo’s ladder-frame platform and front-wheel-drive setup were less desirable, particularly in hilly areas where rear-wheel drive is preferred for better traction.
- Lack of Updates: No major updates were made to the Marazzo during its six-year run, affecting its competitiveness in the market.
- Discounts: High inventory levels led to discounts of up to Rs 93,000, but this wasn’t enough to boost sales.
Future Plans
With the discontinuation of the Marazzo, Mahindra will focus on its SUV lineup. The company is preparing to launch the Thar 5-door and an XUV700-based electric vehicle by the end of the year.
Conclusion
The discontinuation of the Mahindra Marazzo marks the end of an era for the Indian automaker as it transitions to an SUV-only lineup. Despite its initial promise, the Marazzo couldn’t keep up with its competitors in the MPV market. Mahindra now looks to strengthen its position in the SUV segment with upcoming launches.
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