Lexus ES sedan leads with 55% share, while SUV range grows by 60%.
Lexus India has announced a significant 14 percent year-on-year sales growth in the first six months of 2024. The luxury car manufacturer has attributed this growth to the increasing demand for its high-quality vehicles, although specific sales figures for individual models or the total sales numbers for H1 2024 were not disclosed.
Key Highlights
- Highest-Selling Model: The locally assembled ES sedan dominated sales, making up 55 percent of all Lexus India sales.
- SUV Growth: Lexus’ SUV range saw a remarkable 60 percent growth compared to the same period last year.
- Luxury Market Comparison: Mercedes-Benz and BMW also saw positive sales growth of 9 percent and 21 percent respectively, while Audi faced a 29 percent decline due to supply issues.
- Executive Statement: Tanmay Bhattacharya, Executive Vice President of Lexus India, highlighted the pivotal nature of the first half of 2024, marked by growth and increasing customer trust.
- Model Range: Lexus India’s lineup includes the ES sedan, NX, RX, and LX SUVs, as well as the LM MPV.
Lexus India Sales Report: Detailed Analysis
Lexus India’s strong performance in the first half of 2024 is led by the ES sedan, which accounted for 55 percent of total sales. This model’s popularity underscores the success of Lexus’ local assembly strategy. Additionally, the company’s SUV portfolio experienced a robust 60 percent growth, highlighting the increasing consumer preference for luxury SUVs in India.
The positive sales growth for Lexus India is part of a broader trend seen in the luxury car market. While Lexus, Mercedes-Benz, and BMW all reported increased sales, Audi struggled with a significant decline due to supply chain constraints. This contrast highlights the varying challenges and successes within the luxury automotive sector.
Tanmay Bhattacharya, Executive Vice President of Lexus India, expressed his satisfaction with the company’s performance, attributing the success to growing customer trust and the brand’s commitment to quality. “The first half of [the] calendar year 2024 has been pivotal for Lexus India, marked by growth and increasing customer trust in the brand. We are thrilled with the positive response from our guests,” he stated.
Despite repeated inquiries, Lexus India has not provided a detailed breakdown of sales figures for individual models. This lack of transparency leaves some questions unanswered, but the overall growth trajectory remains clear and positive.
Looking ahead, Lexus India aims to build on this momentum with its diverse model range, including the ES sedan, NX, RX, and LX SUVs, and the LM MPV, catering to the varied preferences of luxury car buyers in India.
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