BYD Atto3 teaser reveals a new variant with a smaller battery pack launching on July 10.
BYD India has released a teaser on its social media platforms, announcing the launch of a new product on July 10. Sources reveal that the Chinese electric vehicle (EV) manufacturer is set to introduce a new entry-level variant of the Atto 3 e-SUV, featuring a smaller battery pack.
Key Highlights
- BYD India teases a new Atto 3 variant with a smaller 50kWh battery.
- Expected price for the new Atto 3 variant is around Rs 26 lakh to Rs 28 lakh.
- The new variant aims to compete with MG ZS EV and upcoming Tata Harrier EV.
- Performance details and feature adjustments of the new variant are yet to be revealed.
- The new Atto 3 variant targets a broader segment of the Indian EV market.
Key Features of the New BYD Atto 3 Variant
Smaller 50kWh Battery
The new Atto 3 variant will come with a 50kWh battery pack, compared to the existing 60.48kWh battery. The current battery offers an ARAI-certified range of 521 km on a full charge. The smaller battery is expected to provide a slightly reduced range but still competitive in the market.
Competitive Pricing
The new variant is anticipated to be priced between Rs 26 lakh and Rs 28 lakh, making it more affordable. This pricing strategy positions the Atto 3 against the top-end variants of the MG ZS EV, which is priced from Rs 18.98 lakh to Rs 25.20 lakh and offers a 50.3kWh battery pack with a range of 461 km. The current Atto 3 model is priced at Rs 33.99 lakh.
Potential Feature Adjustments
To keep the costs down, BYD might omit certain features in the new entry-level variant. While it’s not clear yet which features will be removed, the primary focus will be on maintaining affordability without significantly compromising on performance.
Performance and Power
The existing Atto 3 model is equipped with a front-mounted electric motor producing 204 hp and 310 Nm of torque. It remains to be seen if the new variant will retain the same power output or if it will be slightly detuned to match the new pricing strategy.
Rivals and Market Position
The new entry-level Atto 3 will not only compete with the MG ZS EV but will also face competition from upcoming e-SUVs such as the Tata Harrier EV, Mahindra XUV.e8, Hyundai Creta EV, and the Maruti eVX. This move by BYD is aimed at capturing a broader segment of the growing electric vehicle market in India.
Conclusion
The introduction of the new Atto 3 variant by BYD India is a strategic move to offer a more affordable option to consumers while expanding its footprint in the competitive EV market. With its smaller battery pack and competitive pricing, the new Atto 3 variant is set to attract a wider audience, challenging existing and upcoming electric SUVs in the market.
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