Automobili Lamborghini Introduces Urus SE: A Groundbreaking Hybrid Plug-In Super SUV
Automobili Lamborghini has unveiled a groundbreaking addition to its lineup, the Urus SE, marking a significant milestone in the brand’s history. This new model, the first hybrid plug-in version of the Lamborghini Super SUV, was unveiled at the Volkswagen Group Media Night and will make its public premiere at Auto China Beijing 2024 on April 25 at 11 AM local time.
New Urus SE Unprecedented Performance and Technology
The Urus SE boasts a new design, optimized aerodynamics, and unprecedented on-board technology. Its 800 CV hybrid powertrain, featuring a plug-in hybrid electric vehicle (PHEV) system, elevates the Urus SE above the Urus S in terms of comfort, performance, efficiency, emissions, and driving pleasure. This hybrid powertrain, with both thermal and electric “hearts,” achieves the highest torque and power values ever, positioning the SE uniquely in its category and boasting an 80% reduction in emissions.
Comment from Lamborghini’s Chairman & CEO
Stephan Winkelmann, Lamborghini Chairman & CEO, remarked, “With the Urus, we changed the paradigms of the SUV world, ushering in a new segment. In just a few years, the Urus has become our brand’s bestseller, enabling Lamborghini to attract new customers and strengthen its position in the most important markets. With the Urus SE, we’ve taken another step towards the future in line with our Direzione Cor Tauri strategy, moving ahead with the electrification of the range and the path toward decarbonization.”
Urus SE Unmatched Driving Experience
The Urus SE delivers an unparalleled driving experience, thanks to its plug-in hybrid system. This system improves the vehicle’s performance and dynamics on any surface and in any condition, providing more torque and power at any rpm. Technical solutions like the electric torque vectoring system and electronic rear differential enhance the SE’s performance further.
Urus SE Powertrain and Performance
The re-engineered twin-turbo 4.0 V8 engine, combined with an electric powertrain, delivers a total output of 800 CV and 950 Nm of torque, making the Urus SE the most powerful Urus ever. The vehicle can accelerate from 0 to 100 km/h in just 3.4 seconds and reach a top speed of 312 km/h, setting a new benchmark in the Super SUV category.
Urus SE Design and Aerodynamics
The design of the Urus SE redefines SUV styling, with updated lines that optimize aerodynamic efficiency. The front section features a new hood design, redesigned headlight clusters, and a new bumper and front grille. The rear design emphasizes a wider stance, with a redesigned cargo compartment hatch and new rear diffuser and spoiler.
Urus SE Interior
The cabin of the Urus SE highlights Lamborghini’s signature “feel like a pilot” design DNA, with a larger 12.3-inch screen in the center of the dashboard and updated air vents and trim elements. The interior offers a range of customization options, including 47 color combinations and four types of embroidery.
Urus SE Customization and Driving Modes
The Urus SE offers unrivaled customization options, with more than 100 bodywork options and various interior combinations. The vehicle features six driving modes, including four new Electric Performance Strategies (EPS), providing a total of eleven driving options for different driving conditions and preferences.
Conclusion
The Urus SE represents a fundamental evolutionary step for Lamborghini, combining sustainability, performance, and sportiness. It sets a new standard in the Super SUV category, offering customers a unique and exhilarating driving experience.
