BMW XM MYSTIQUE ALLURE is an unseen approach, tailored for the most radiant runway of the year – the red carpet of the Cannes Film Festival – and supermodel Naomi Campbell’s appearance on it.
BMW, the official automotive partner of the 76th Cannes Film Festival for the third consecutive year, unveiled a unique creation during the event. The BMW XM Mystique Allure, a one-off vehicle, marks the first time the brand has designed a car using exclusive materials from the world of haute couture. This innovative project is the result of a collaboration between BMW and British supermodel Naomi Campbell, which began last year with the launch campaign for the BMW XM, titled “Dare to be You.”
At the glamorous French portside resort, Naomi Campbell introduced the XM Mystique Allure, a car inspired by her, to a select audience before arriving on the red carpet in the vehicle. Campbell expressed her excitement about the collaboration, stating, “Witnessing BMW’s vision for the XM Mystique Allure come to life has been truly incredible. I feel deeply honored to have sparked the inspiration for their first-ever high-fashion show car, which stands as a unique masterpiece in every aspect.”
BMW XM Mystique Allure What’s Special?
The exterior of the XM Mystique Allure features Naomi’s favorite color, a deeply saturated ultramarine shade with a lustrous matte finish. The surface is adorned with rich velvet and shimmering ‘frozen metallic’ sequins, creating hues from intense violet to deep ultramarine. The interior, including the rear M Lounge, is draped in luxurious purple velvet.
Beyond the high-fashion materials, the vehicle boasts a bespoke adaptation of the BMW IconicSounds Electric, co-developed with renowned film score composer Hans Zimmer.
The BMW XM is a significant model for BMW, as it is the first vehicle developed from the ground up by BMW M GmbH since the legendary M1 sports car. It is also the first hybrid vehicle from BMW’s M division, featuring the M Hybrid system. In its range-topping Label Red configuration, the plug-in hybrid XM delivers an impressive output of approximately 737bhp, making it the most powerful series-production road car from BMW M.
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