Ather Energy planing to expand the manufacturing plant in Maharashtra.
Ather Energy a Banglore-based EV start-up has buckle-up to increase its market share after entering into the family scooter segment, Ather Energy were more focused in manufacturing sporty scooters said by a company official.
Ather Energy Plan of Expansion:
The Chief Business officer Ravneet Singh Phokela said ‘’ The company has now entered the family scooter segment to capture a larger share of the market. Ather Energy’s market share at the moment is around 9 per cent in the sporty scooter segment, which is 14 per cent of the overall market.
The addressable family scooter market is 84 percent he added.
Also Ravneet Singh Phokela unfold the plans of a new plant in Maharashtra which will be operational in 18 months.
The Ather Energy aimed to manufacture motorcycles over the next 3 years, with game plan to export and get visibility in the markets of South East Asia, Europe and Latin American countries, He said.
Ather Energy models available in India are Ather Rizta, Ather 450X, Ather 450S, and Ather 450 Apex . The scooter are ranged between Rs 1.10 Lakh – Rs. 1.95 Lakh.
In the last fiscal year Ather Energy has sold around 1.14 lakh units, produced at their Tamil Nadu manufacturing plant.
Also Read:
Ather Rizta Production Started: Deliveries Will Start in July.
