Mercedes-Benz showcases Project Maybach, designed by Virgil Abloh and Gorden Wagener.
Mercedes-Benz has introduced its groundbreaking electric concept show car, Project Maybach, at the Nita Mukesh Ambani Cultural Centre (NMACC) in Mumbai. Designed by the late Virgil Abloh and Gorden Wagener, this exclusive concept car marks the fourth such model showcased by the brand in India. Previously, Mercedes-Benz displayed the emotive Mercedes-Maybach Vision 6, AMG GT, and Electric G-Class.
Key Highlights:
- First electric concept car by Mercedes-Benz showcased at NMACC, Mumbai.
- Designed by the late Virgil Abloh and Gorden Wagener.
- Combines luxury coupé design with off-road capabilities.
- On display till October 2024 at NMACC.
- Features include modular interior and innovative solar cells.
Santosh Iyer, Managing Director & CEO of Mercedes-Benz India, expressed his enthusiasm for the collaboration, stating that the Nita Mukesh Ambani Cultural Centre provides an ideal setting for showcasing such exquisite vehicles. He highlighted the excitement generated by the stunning designs of the brand’s concept cars among customers and enthusiasts.
The Project Maybach is a two-seater, battery-electric off-road coupé that blends large Gran Turismo proportions with rugged off-road elements. Its unique sandy monotone exterior, combined with a sci-fi chrome grille, gives it a distinct appearance. The vehicle features large off-road wheels and a robust roll bar, enhancing its adventurous spirit while maintaining a luxurious feel.
Mercedes-Benz Project Maybach Exterior Design
The exterior color concept focuses on a utilitarian and monolithic style, highlighted by an earthy sand tone. The vehicle’s design includes a roof rack, which is not only functional for protection but also spacious enough to accommodate a roof tent. The modern reinterpretation of the Mercedes-Maybach grille, visible behind a large glass panel, along with unique headlights and protruding taillights, adds to its futuristic appeal.
Mercedes-Benz Project Maybach Interior Design
Inside, the Project Maybach offers a versatile and luxurious experience. The cabin is designed as a modular hotel room, with seats that can transform into a first-class flatbed. The interior combines polished aluminium with ultra-soft sandy leather, naturally tanned with coffee shells for an eco-friendly touch. The jacquard houndstooth-finish headrests can be used as blankets, and there are hidden compartments with reading lights. The seats can even be packed up and removed, making them portable. The dashboard seamlessly integrates digital and analogue elements, showcasing the car’s advanced design.
Project Maybach was first unveiled during Miami Art Week on December 1, 2021, as the second collaboration between Wagener and Abloh. The car features innovative elements, including solar cells hidden under its transparent hood, which enhance its range and sustainability.
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