Tata Motors Launched the #DARK edition in Safari, Harrier , Nexon.ev and Nexon starting from price range of Rs. 11.45 Lakhs.
Tata Motors, a leading automobile manufacturer in India, has launched the new #DARK range of SUVs, including the Nexon, Harrier, and Safari models, in their iconic #DARK avatar. The unveiling event, in line with Tata’s commitment to New Forever, showcased the company’s dedication to innovation and style.
The #DARK range has been a trendsetter in the industry since its launch, known for its opulence and luxury. The new Nexon starts at ₹11.45 lakh and is part of Tata’s strategy to cater to evolving consumer preferences.
Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., expressed excitement about the launch, stating that the #DARK edition has resonated with the new generation, reflecting their evolving tastes and preferences. He highlighted the captivating exterior design and feature-rich interior of the new #DARK family, comprising the Nexon.ev, Nexon, Harrier, and Safari models.
The Nexon.ev boasts a bold #DARK avatar with groundbreaking features that redefine the automotive experience. It features a striking appearance with a bold digital design language, a robust body, and a distinctive dark exterior treatment. The SUV’s interior is clad in sophistication, featuring all-black leatherette seats designed for ultra-comfort and safety features such as SOS Calling function and Blind Spot View Monitor.
The Nexon #DARK showcases a bold and aggressive SUV style with a chiseled hood, sleek LED lamps, and a dynamic stance. The interior features luxurious all-black aesthetics with advanced technology, including a ‘Hidden until lit’ Capacitive Touch FATC panel and integration of Amazon Alexa and Tata Voice Assistant.
The Harrier and Safari models, in their #DARK avatar, boast premium features such as Welcome and Goodbye Signature Animation on Front & Rear LED DRLs, LED DRLs with Center Position Lamp in the Front, and a Driver Knee Air Bag for enhanced safety. The audio experience is enhanced with 10 JBL Speakers featuring Advanced Harman AudioworX, while the aesthetics are elevated with R19 Alloy wheels featuring Aero inserts and a bold Piano Black Grille.
With these premium features and exclusive #DARK styling elements, the Harrier and Safari #DARK models redefine luxury and sophistication in their respective segments, reflecting Tata Motors’ commitment to innovation and excellence in the automobile industry.
