MINI has introduced its latest model family, boasting enhanced performance levels and cutting-edge features. Under the new nomenclature, the MINI Cooper signifies performance levels using the letter C for the standard model and S for the performance-enhanced variant.
The new MINI three-door lies in its powertrain portfolio, offering a choice between efficient petrol engines with either three or four cylinders. Emphasizing the brand’s iconic go-kart feeling, MINI aims to captivate enthusiasts with a blend of traditional values and modern clarity in design.
Stefanie Wurst, Head of MINI, articulated, “At MINI, ‘Power of Choice’ means that in addition to all-electric MINI models, we also offer models such as the new MINI Cooper with a petrol engine.”
Mini Cooper Innovative Interior Design
The interior of the new MINI Cooper is a testament to typical MINI aesthetics, featuring minimalist design fused with innovative materials. Technological advancements such as the MINI Operating System 9 and MINI Experience Modes elevate the driving experience, offering a seamless blend of digital functions.
Inside the cabin, the minimalist interior is reminiscent of classic MINI charm, accentuated by modern elements such as the round OLED Display and Wireless Charging Shelf 2.0. The MINI Interaction Unit, positioned closer to the driver, offers intuitive control over various vehicle functions.
Mini Cooper Cult Exterior Design
The MINI Cooper epitomizes the brand’s ethos of delivering unparalleled driving pleasure while minimizing its ecological impact, boasting a sleek and compact silhouette. The contemporary minimalism of its design is evident in the clean lines and clear surfaces of its body, accentuated by short overhangs and a compact bonnet juxtaposed against a long wheelbase, quintessentially embodying the MINI aesthetic.
At the forefront, the MINI Cooper’s identity is further accentuated by the new octagonal grille, featuring intricate contours that define its distinctive face. Incorporating the BMW Group’s smallest radar sensor, positioned ingeniously between the air intakes, enhances driver assistance systems and augments driving safety. Complementing this are twelve ultrasonic sensors strategically embedded within the MINI Cooper.
Horizontal LED daytime running lights add a modern touch to the MINI’s appearance, accentuated by three customizable light signatures for both the LED headlights and matrix rear lights. These signatures are not merely visual; they are imbued with specially choreographed animations, marking the beginning and end of each journey with a unique flair.
Mini Cooper Power and Performance
Under the hood, the MINI Cooper S boasts a robust four-cylinder engine generating 150 kW/204 hp, while the MINI Cooper C is powered by a 115 kW/156 hp three-cylinder engine. Both engines deliver impressive torque and acceleration, ensuring an exhilarating ride.
Designed for agile handling, the MINI Cooper is equipped with a suspension and damping system tailored for precision and comfort. The exterior exudes cult status, with a puristic design and distinctive features that define the MINI Cooper’s characteristic face.
Mini Cooper Safety Features
Safety remains paramount, with the new MINI Cooper offering an array of driver assistance systems including the Safe Exit function and MINI Intelligent Personal Assistant. The MINI Digital Key Plus function enhances convenience, allowing users to seamlessly access their vehicle using their smartphone.
As part of the optional MINI Experience Modes, two projector units illuminate the dashboard with an array of captivating graphics, transforming the cockpit into a personalized oasis. The seamless integration of visual design, ambient lighting, and sound engineering revolutionizes the driving experience, offering endless possibilities for customization.
Each mode boasts its unique dynamic background, allowing drivers to tailor their environment to match their mood and preferences. In the personal mode, users can even upload their own photos via the MINI app, turning the cockpit into a canvas of self-expression. The dominant colors of the chosen image cascade across the dashboard and door panels, creating a stunning visual display that reflects the driver’s individual style.
Customization
For those seeking customization, the new MINI Cooper is available in four trims – Essential, Classic, Favoured, and JCW – each offering a range of exterior and interior options to suit individual preferences.
With its blend of performance, innovation, and iconic design, the new MINI Cooper sets a new benchmark in the compact car segment, promising an unparalleled driving experience for MINI enthusiasts worldwide.
